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From the seasoned business traveller to families on vacation, today’s hotel guests are well-versed in the range of lodging options available in the marketplace. Before they arrive for check-in, they check out amenities and services, and comparison shop for lodging in virtually any destination. Whether working away from home or planning an exotic getaway, guests seek properties that measure up to cultivated lifestyle expectations.
Hospitality is About Experiences
Hospitality is all about creating memorable travel experiences, with top-tier services and surroundings that win guest loyalty. Good lighting is a key component in creating those surroundings. From the welcoming atmosphere of a lobby to flexible guest room lighting to the subdued glow of an intimate restaurant, the right light creates a backdrop for a pleasant stay. Yet poor lighting can be a common guest complaint. To keep them coming back, it’s crucial to get lighting right the first time—and make it easy to maintain. For more than 100 years Philips has been providing products uniquely suited to improving the hospitality environment—from televisions to energy efficient lighting solutions. Let our expertise in hospitality help you create spaces that delight.
To be a leader in today’s competitive marketplace, hoteliers need to focus on the importance of ambiance, well-being and sustainability to address the critical issues of the guest experience, the brand and to meet your financial goals. Lighting can support these three key factors and help you transform your property in meaningful and innovative ways.
Ambiance: Welcoming and inviting spaces can engage guests in a variety of activities. The use of lighting solutions to enrich their surroundings can elevate guests’ moods and set the scene for a memorable hotel stay.
Well-Being: Comfortable, well-balanced spaces support the physical and emotional comfort of your guests. Efficient, well-balanced lighting systems can improve the guest experience and boost your bottom line.
Sustainability: Employing systems that reduce a property’s environmental impact builds a positive image, enhances guest relations, and saves dollars on energy use and maintenance. Today’s guests are conscious of the environment and care about how you operate your property—they want to know who you are as much as what you have to offer. Our lighting products offer some of the highest efficiencies and longest life of any available today. Philips is committed to innovative solutions for reducing a hotel’s environmental “footprint” and reducing energy use—while remaining cost-effective.
Choosing the right lighting solution can help you achieve the desired mix of ambiance, well-being and sustainability.
Ensure that each guest’s first impression is a positive one. Lighting serves as the backdrop for creating that memorable initial experience. It sets the scene for a successful hotel stay, and helps reinforce the intent of varied settings. Outdoors, architectural lighting can turn the hotel into a prominent landmark. Inside, the use of accent, or focal lighting can highlight signature elements, creating an inviting atmosphere and distinguishing your property from the competition. Scene-setting lighting design and colourful accents in the lobby communicate “you are welcome” to arriving guests. At the reception desk, bright light provides confidence and orientation. In guest rooms, flexible lighting scenes offer the option of bright, task light—or diffused, restful light—to provide your guests with an experience that meets their individual needs.
Making guests feel comfortable starts by allowing them to move freely within a visually appealing environment. Well-lit surroundings can improve comfort and confidence levels. At every turn, guests should feel confident and find opportunities to make a space their own. Flexible lighting enables guests and staff to adjust each environment to suit varied tasks. In offices and conference rooms, efficient, flexible lighting can adjust to varying working conditions to boost concentration and motivation; in the guest room, energizing and relaxing light can help the body adjust and increase comfort levels. In bathrooms, bright light revitalizes while presenting a hygienic impression.
Branding and Company Responsibility
As today’s hospitality climate continues to change with a focus on environmentally responsible initiatives, choosing sustainable lighting solutions for your properties can build brand loyalty among guests. Consumers increasingly make purchase decisions based on an organization’s environmental stewardship. Investing in Philips energy-efficient lamps, ballasts and systems that reduce your property’s environmental impact can pay dividends worth even more than the energy savings. Such investment can earn respect from customers and their willingness to become repeat guests.
Reducing Operating Costs
Because hotels operate 24-7, even small gains in efficiency can lead to significant savings. Replacing outdated lighting systems with more efficient, environmentally friendly solutions will reduce energy consumption and disposal costs. Selecting lighting components that perform better over time also means fewer lamp replacements and disruptions to hotel operations. Working with fewer lamp types and standardizing wattages can reduce complexity, making maintenance more manageable and less costly.
Reducing operating costs through the installation of energy efficient solutions can be measured using financial metrics like revenue per available room (RevPAR) or average daily room rate (ADR).
As noted by Energy Star, “On average, America’s 47,000 hotels spend $2,196 per available room each year on energy. This represents about 6 percent of all operating costs. Through a strategic approach to energy efficiency, a 10 percent reduction in energy consumption would have the same financial effect as increasing the average daily room rate (ADR) by $0.62 in limited-service hotels and by $1.35 in full-service hotels.”1
Hospitality T.C.O.: The Total Cost of (Lighting) Ownership
Understanding how various lighting choices impact the bottom line is essential. These elements will affect a property’s payback, cash outlays and return on investment. Taken together, it’s the total cost of ownership, or T.C.O.
Four factors drive the total cost of lighting ownership:
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